Home/Partnership/Affiliate Marketing
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Partnership

Affiliate Marketing

Let others promote your product and only pay when they deliver results. Performance-based marketing at its best.

🎯 Intermediate💰 $0 upfront1-3 Months📂 Partnership
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$17B
Industry Size
💸
$0
Upfront Cost
📈
Very High
ROI
🏆
Medium
Competition
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Why It Works

An army of marketers, paid only on performance

Affiliate marketing aligns incentives perfectly. Partners only earn when they drive real results for your business.

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Pay for performance only

Zero risk. You only pay commissions on actual sales or signups.

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Amplified reach

Affiliates have their own audiences, giving you access to customers you'd never reach.

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Compounding effect

Each affiliate is a permanent distribution channel that keeps producing.

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Built-in social proof

Recommendations from trusted voices convert better than ads.

Quick Start Guide

Get started in 5 steps

01

Set up an affiliate program

Use platforms like Rewardful, PartnerStack, or FirstPromoter. Set commission rates (20-40% for SaaS).

02

Create affiliate resources

Provide banners, email templates, and talking points. Make it easy for affiliates to promote you.

03

Recruit your first 10 affiliates

Start with existing customers, industry bloggers, and newsletter writers in your niche.

04

Track and optimize

Monitor which affiliates drive quality traffic. Offer bonuses to top performers.

05

Scale with an affiliate newsletter

Send monthly updates with new resources, tips, and leaderboard rankings to keep affiliates engaged.

Rules of Engagement

Do's and Don'ts

✓ Do This

  • Offer competitive commissions
  • Provide high-quality creative assets
  • Pay on time, every time
  • Communicate regularly with affiliates
  • Track attribution accurately

✕ Avoid This

  • Set commissions too low to attract partners
  • Ignore affiliate fraud
  • Make the program too complex
  • Forget to nurture affiliate relationships
  • Rely on a single affiliate for most revenue
Best For

Is this channel right for you?

Affiliate marketing works best for products with good margins and natural word-of-mouth potential.

SaaSE-commerceOnline CoursesFinancial ServicesHostingSoftware
Real Example

Who's doing it well

Our affiliate program now drives 35% of total revenue. Top affiliates earn $5K+/month, and our CAC through affiliates is 60% lower than paid ads.

🧑‍💻
SaaS CEO
Marketing SaaS, 200+ active affiliates

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