Optimize your app's listing to rank higher in app store search results and increase organic downloads.
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70% of app store visitors use search to find apps. ASO ensures your app appears when people search for solutions you provide.
Most app discoveries happen through search, not browsing.
Better rankings lead to more downloads, which improve rankings further.
Reduce your CPI (cost per install) by getting organic downloads.
People searching for apps are ready to download.
Use App Annie, Sensor Tower, or manual search to find keywords your audience uses.
Include your primary keyword in the title. Subtitle should highlight key benefits.
Front-load benefits. Use keywords naturally. Include social proof and key features.
Your icon and first 2 screenshots are the most important visual elements. Test variants.
Prompt happy users to leave reviews. Respond to all reviews, especially negative ones.
ASO is essential for any mobile app. It's the foundation of organic app growth.
“After optimizing our title, screenshots, and description, organic downloads increased 85% in 6 weeks. Our CPI dropped from $2.50 to $0.80.”
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