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App Store Optimization

Optimize your app's listing to rank higher in app store search results and increase organic downloads.

🎯 Intermediate💰 Free2-4 Weeks📂 Search
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5M+
Apps Available
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$0
Min Budget
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Very High
Downloads Impact
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High
Competition
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Why It Works

The SEO of the app world

70% of app store visitors use search to find apps. ASO ensures your app appears when people search for solutions you provide.

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Search is king

Most app discoveries happen through search, not browsing.

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Compounding effect

Better rankings lead to more downloads, which improve rankings further.

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Free organic growth

Reduce your CPI (cost per install) by getting organic downloads.

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High-intent users

People searching for apps are ready to download.

Quick Start Guide

Get started in 5 steps

01

Research keywords

Use App Annie, Sensor Tower, or manual search to find keywords your audience uses.

02

Optimize your title and subtitle

Include your primary keyword in the title. Subtitle should highlight key benefits.

03

Write a compelling description

Front-load benefits. Use keywords naturally. Include social proof and key features.

04

A/B test screenshots and icon

Your icon and first 2 screenshots are the most important visual elements. Test variants.

05

Encourage and manage reviews

Prompt happy users to leave reviews. Respond to all reviews, especially negative ones.

Rules of Engagement

Do's and Don'ts

✓ Do This

  • Include keywords in title and subtitle
  • Update screenshots with seasonal or feature updates
  • Respond to every review
  • Localize for key markets
  • Monitor competitor keywords

✕ Avoid This

  • Stuff keywords unnaturally
  • Ignore negative reviews
  • Use the same screenshots for years
  • Forget to update for new OS versions
  • Buy fake reviews
Best For

Is this channel right for you?

ASO is essential for any mobile app. It's the foundation of organic app growth.

Mobile AppsGamesProductivity AppsHealth AppsEducation AppsUtility Apps
Real Example

Who's doing it well

After optimizing our title, screenshots, and description, organic downloads increased 85% in 6 weeks. Our CPI dropped from $2.50 to $0.80.

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App Developer
Fitness app, ASO optimization doubled organic installs

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