Use Pinterest as a visual search engine to drive evergreen traffic to your content and products.
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Pinterest is fundamentally a visual search engine. Pins have an incredibly long lifespan compared to any social post.
96% of searches are unbranded. Users discover new products organically.
A pin can drive traffic for months or years, unlike tweets or posts.
Users actively plan purchases. 85% of weekly pinners have bought based on pins.
Less competitive than Instagram or TikTok for most niches.
Enable rich pins, analytics, and claim your website.
Use Pinterest Trends and search bar suggestions to find what people are looking for.
Use Canva to create 2:3 ratio pins. Bold text, clear images, and brand colors.
Mix your own content with repins. Use a scheduler like Tailwind.
Create themed boards with keyword-rich titles and descriptions.
Pinterest excels for visual products, content-driven businesses, and anything related to planning or inspiration.
“Pinterest drives 40% of our blog traffic, all organic. Our best pin has been clicked 50K+ times over 2 years.”
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