Get in front of engaged audiences by appearing as a guest on relevant podcasts in your industry.
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Podcast listeners are deeply engaged. They listen for 30-60 minutes, building real connection with guests.
Listeners spend 30-60 minutes with you. No other channel offers this depth of attention.
The host vouches for you implicitly. Their trust transfers to you.
Episodes stay online forever. They drive traffic months and years after airing.
Most podcasts link to guests in show notes, providing valuable backlinks.
Search Apple Podcasts, Spotify, and Listen Notes. Target shows with 100-10K downloads per episode.
Email hosts with 3 specific topic ideas. Explain why their audience would benefit. Keep it under 150 words.
Have stories, data points, and actionable tips ready. Practice your intro and key messages.
Focus on helping listeners, not pitching. Share frameworks, stories, and specific advice.
Share the episode across your channels. Hosts love guests who promote, and they'll invite you back.
Podcast guesting works for anyone with expertise to share. It's especially effective for building personal brands and thought leadership.
“I appeared on 12 podcasts in 3 months. Each episode drove 50-200 visitors to my site. Combined, they generated more leads than 6 months of blogging.”
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