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Direct

Cold DMs & Direct Sales

Reach prospects through direct messages on LinkedIn, Twitter, and other platforms with personalized, value-first outreach.

🎯 Intermediate💰 Free1-2 Weeks📂 Direct
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15-30%
Response Rate
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$0
Min Budget
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High
Conversion
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Medium
Competition
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Why It Works

The most direct path from stranger to customer

While cold email lands in crowded inboxes, cold DMs arrive on platforms people check constantly. The personal, conversational format feels less salesy.

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Higher open rates

DM open rates are 2-3x higher than email. People check social notifications constantly.

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Relationship-first format

DMs feel personal. It's a conversation, not a pitch, which builds rapport faster.

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Profile-based targeting

See someone's posts, interests, and activity before reaching out. Hyper-personalization is easy.

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Zero cost

No tools or subscriptions needed. Just your time and a thoughtful message.

Quick Start Guide

Get started in 5 steps

01

Engage before you DM

Like, comment, and share the prospect's content for 1-2 weeks before reaching out. They should recognize your name.

02

Find your ideal prospects

Use LinkedIn/Twitter search to find people who fit your ICP. Look for people posting about problems you solve.

03

Craft a personalized first message

Reference something specific they posted. Ask a question. Don't pitch. Keep it under 3 sentences.

04

Provide value in follow-ups

Share a relevant resource, insight, or introduction. Earn the right to pitch by being helpful first.

05

Transition to a call or demo naturally

After building rapport, suggest a quick call. 'Would it make sense to chat for 10 minutes about [topic]?'

Rules of Engagement

Do's and Don'ts

✓ Do This

  • Engage with their content before DMing
  • Reference specific posts or achievements
  • Keep messages short and conversational
  • Offer value before asking for anything
  • Track responses and optimize your approach

✕ Avoid This

  • Send generic copy-paste messages
  • Pitch in the first message
  • DM too many people too fast (triggers spam filters)
  • Follow up more than 2-3 times
  • Get pushy or aggressive after rejection
Best For

Is this channel right for you?

Cold DMs work for B2B sales, agency lead generation, and any high-value sale where a personal relationship matters.

B2B SaaSAgenciesConsultingFreelancersRecruitersHigh-Ticket Services
Real Example

Who's doing it well

I spent 30 minutes a day engaging with prospects on LinkedIn, then DMing 5 people. Within 2 months, I booked 15 calls and closed 4 clients worth $48K.

🧑‍💻
Agency Owner
Design agency, cold DMs on LinkedIn drive 50% of new business

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