Reach prospects through direct messages on LinkedIn, Twitter, and other platforms with personalized, value-first outreach.
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While cold email lands in crowded inboxes, cold DMs arrive on platforms people check constantly. The personal, conversational format feels less salesy.
DM open rates are 2-3x higher than email. People check social notifications constantly.
DMs feel personal. It's a conversation, not a pitch, which builds rapport faster.
See someone's posts, interests, and activity before reaching out. Hyper-personalization is easy.
No tools or subscriptions needed. Just your time and a thoughtful message.
Like, comment, and share the prospect's content for 1-2 weeks before reaching out. They should recognize your name.
Use LinkedIn/Twitter search to find people who fit your ICP. Look for people posting about problems you solve.
Reference something specific they posted. Ask a question. Don't pitch. Keep it under 3 sentences.
Share a relevant resource, insight, or introduction. Earn the right to pitch by being helpful first.
After building rapport, suggest a quick call. 'Would it make sense to chat for 10 minutes about [topic]?'
Cold DMs work for B2B sales, agency lead generation, and any high-value sale where a personal relationship matters.
“I spent 30 minutes a day engaging with prospects on LinkedIn, then DMing 5 people. Within 2 months, I booked 15 calls and closed 4 clients worth $48K.”
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