Optimize your website and landing pages to convert more visitors into users. Small tweaks can yield massive results.
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Most startups focus on getting more traffic. But converting more of your existing traffic is faster, cheaper, and has a bigger impact on revenue.
A 2x conversion rate improvement doubles the ROI of every other marketing channel.
Unlike SEO or content marketing, CRO improvements can show results within days.
Get more customers from the same traffic. Every optimization lowers your effective CAC.
A/B testing removes guesswork. Let user behavior tell you what works.
Set up analytics to track visitor-to-signup, signup-to-active, and active-to-paid. Know your baseline.
Clear headline (what you do), subtitle (who it's for), and a single CTA. Remove distractions.
Logos, review counts, testimonials, or user numbers. Show that others trust you.
Start with one element: headline, CTA button, or hero image. Use Google Optimize or PostHog.
Remove unnecessary form fields. Enable social login. Reduce friction at every step.
CRO benefits every business with a website. It's the highest-leverage activity for businesses already getting traffic.
“We changed our CTA from 'Get Started' to 'Start My Free Trial' and added 3 customer logos above the fold. Signup rate increased 34% overnight.”
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