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Launch Platform

Software Directories

List your product on G2, Capterra, and niche directories to capture buyers actively comparing solutions.

🎯 Beginner💰 Free2-4 Weeks📂 Launch Platform
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80M+
G2 Monthly Visitors
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$0
Min Budget
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Very High
Buyer Intent
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Medium
Competition
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Why It Works

Be where buyers compare before they buy

Software directories are where serious buyers go to compare options. A strong presence means you're in the consideration set for every purchase decision.

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High-intent discovery

Directory visitors are actively evaluating solutions. They're ready to buy.

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Social proof at scale

Reviews on G2 and Capterra carry enormous weight in B2B buying decisions.

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SEO backlinks

These directories have massive domain authority. Listings boost your search rankings.

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Competitive intelligence

See how competitors position themselves and what users say about them.

Quick Start Guide

Get started in 5 steps

01

Claim your listing on major directories

Start with G2, Capterra, TrustPilot, SaaSHub, and Product Hunt. Claim and complete every profile.

02

Complete your profile thoroughly

Add screenshots, videos, feature lists, pricing, and integrations. Incomplete profiles lose to competitors.

03

Collect reviews from happy customers

Send personalized requests to your best users. Offer a small incentive like a gift card. Aim for 10+ reviews.

04

Respond to every review

Thank positive reviewers. Address concerns in negative reviews professionally. Shows you care.

05

List on niche directories

Find directories specific to your industry. OpenAlternative, LibHunt, AlternativeTo, and SourceForge for developer tools.

Rules of Engagement

Do's and Don'ts

✓ Do This

  • Complete every profile field
  • Actively solicit reviews from happy users
  • Respond to all reviews promptly
  • Keep listings updated with new features
  • Monitor competitor listings

✕ Avoid This

  • Create fake reviews
  • Ignore negative reviews
  • Leave profiles incomplete
  • Set it and forget it
  • Only list on one directory
Best For

Is this channel right for you?

Software directories are essential for any B2B SaaS or tool. They're where procurement teams and decision-makers do research.

B2B SaaSEnterprise SoftwareDev ToolsMarketing ToolsHR ToolsProductivity Software
Real Example

Who's doing it well

We collected 50 genuine G2 reviews in 3 months. Our listing now ranks on page 1 for our category and drives 300+ demo requests per month.

🧑‍💻
B2B SaaS VP Marketing
HR software, G2 is the #2 lead source after Google

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