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Direct
Day 04 of 30

Cold Email Outreach

Reach decision-makers directly in their inbox with personalized, value-driven cold emails that start real conversations.

🎯 Intermediate💰 $50-200/mo1-2 Weeks📂 Direct
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40-60%
Avg Open Rate
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$50/mo
Min Budget
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Medium
Conversion
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Medium
Competition
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Why It Works

Direct access to the people who matter

Cold email cuts through the noise and lands directly in your prospect's inbox. When done right, it starts genuine business conversations.

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Direct access

Bypass algorithms and gatekeepers. Land directly in the decision-maker's inbox.

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Highly targeted

You choose exactly who receives your message. No wasted impressions.

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Measurable

Track opens, replies, and conversions with precision. Easy to A/B test and optimize.

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Low cost, high ROI

A few tools and a good list can generate thousands in revenue for under $200/month.

Quick Start Guide

Get started in 5 steps

01

Build a targeted prospect list

Use LinkedIn, Apollo, or Hunter.io to find 100 ideal prospects. Quality over quantity.

02

Research each prospect

Spend 2 minutes per person finding something specific to reference. Personalization is everything.

03

Write a 3-email sequence

Email 1: value-first intro. Email 2: follow-up with social proof. Email 3: breakup email with a soft CTA.

04

Set up proper email infrastructure

Warm up your domain for 2 weeks. Use a separate sending domain to protect your main domain reputation.

05

Send 20-30 emails per day max

Start slow and scale. Monitor bounce rates and reply rates. Adjust messaging based on data.

Rules of Engagement

Do's and Don'ts

✓ Do This

  • Personalize the first line for every recipient
  • Keep emails under 100 words
  • Provide value before asking for anything
  • Follow up 2-3 times
  • Use a clear, single CTA

✕ Avoid This

  • Send mass generic emails
  • Use clickbait subject lines
  • Attach files in the first email
  • Email from your primary domain
  • Ignore unsubscribe requests
Best For

Is this channel right for you?

Cold email works best for B2B businesses with a clear ideal customer profile and a high-value product or service.

B2B SaaSAgenciesConsultingFreelancersService BusinessesEnterprise Sales
Real Example

Who's doing it well

I sent 500 personalized cold emails over 3 weeks. Got 47 replies, 12 calls booked, and closed 4 clients worth $32K in revenue.

🧑‍💻
Agency Founder
Digital agency, 80% of clients acquired via cold email

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