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SEO (On-Page)

Optimize your existing pages to rank higher on Google. On-page SEO is the foundation that makes every other marketing channel more effective.

🎯 Intermediate💰 Free1-3 Months📂 Search
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91%
Google Market Share
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$0
Min Budget
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Very High
Long-term ROI
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High
Competition
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Why It Works

The compounding channel that never stops paying

Unlike paid ads that stop when you stop paying, SEO compounds over time. A well-optimized page can drive traffic for years.

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Compounding returns

Content ranked on page 1 keeps driving traffic month after month with zero ongoing cost.

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High-intent traffic

People searching on Google are actively looking for solutions. This traffic converts better than any social platform.

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Foundation for everything else

Good on-page SEO makes your paid ads cheaper, your content more discoverable, and your brand more authoritative.

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Defensible moat

Once you rank, competitors need significant effort to displace you. First-mover advantage is real in SEO.

Quick Start Guide

Get started in 5 steps

01

Audit your top 10 pages

Use Google Search Console to find your most-visited pages. These are your quick wins for optimization.

Pro tip: Look for pages ranking positions 5-15. These are close to page 1 and can be pushed up with small optimizations.
02

Optimize title tags and meta descriptions

Include your target keyword naturally in the title. Keep titles under 60 characters. Write meta descriptions that compel clicks.

03

Improve content depth and structure

Use H2/H3 headings with keyword variations. Answer related questions. Make content the most comprehensive result on page 1.

Pro tip: Search your target keyword and check 'People also ask'. Answer those questions in your content.
04

Optimize images and page speed

Compress images, add descriptive alt text with keywords, and ensure your page loads in under 3 seconds.

05

Build internal links

Link from high-authority pages to pages you want to rank. Use descriptive anchor text, not 'click here'.

Rules of Engagement

Do's and Don'ts

✓ Do This

  • Write for humans first, optimize for Google second
  • Use one primary keyword per page
  • Include keywords in URL, H1, and first paragraph
  • Update old content regularly to keep it fresh
  • Make pages mobile-friendly and fast-loading

✕ Avoid This

  • Stuff keywords unnaturally into content
  • Use the same title tag on multiple pages
  • Ignore search intent (informational vs transactional)
  • Neglect technical basics like sitemap and robots.txt
  • Expect overnight results - SEO takes patience
Best For

Is this channel right for you?

On-page SEO is essential for every business with a website. It's particularly powerful for content-driven businesses and SaaS products.

Every BusinessSaaSE-commerceBlogsService BusinessesLocal Businesses
Real Example

Who's doing it well

After optimizing our top 20 blog posts with better titles and internal links, organic traffic increased 140% in 3 months. No new content needed.

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SaaS Marketing Lead
B2B SaaS, $2M ARR driven primarily by organic search

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