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Cross-promotion lets you tap into an established audience that already trusts someone else. It's free, fast, and mutually beneficial.
Both parties gain exposure. No money changes hands, just value.
When a trusted brand recommends you, their audience extends that trust.
Partners in your niche have audiences that likely need your product too.
Each partnership opens doors to that partner's network for future collaborations.
Find products that serve the same audience but don't compete. Think about what else your customers use.
Promote their content, leave reviews, engage on social. Give before you ask.
Newsletter swap, co-created content, joint webinar, or bundle deal. Be specific about the format.
Track traffic, signups, or sales from the collaboration. Share results with your partner.
The best collaborations are ongoing. Turn one-time swaps into regular partnerships.
Cross-promotion works for any business at any stage. It's especially powerful for growing brands that need to expand reach without budget.
“We did a newsletter swap with 3 complementary SaaS tools. Each swap brought 200-400 new subscribers. Zero cost, pure growth.”
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