Home/Partnership/Cross-Promotion & Collabs
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Partnership

Cross-Promotion & Collabs

Partner with complementary brands and creators to share audiences and multiply your reach.

🎯 Beginner💰 Free1-2 Weeks📂 Partnership
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$0
Cost
💸
2-5x
Reach Multiplier
📈
High
Trust Transfer
🏆
Very Low
Competition
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Why It Works

1 + 1 = 3 when audiences overlap

Cross-promotion lets you tap into an established audience that already trusts someone else. It's free, fast, and mutually beneficial.

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Mutual benefit

Both parties gain exposure. No money changes hands, just value.

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Trust transfer

When a trusted brand recommends you, their audience extends that trust.

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Pre-qualified audience

Partners in your niche have audiences that likely need your product too.

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Scalable

Each partnership opens doors to that partner's network for future collaborations.

Quick Start Guide

Get started in 5 steps

01

List 20 complementary brands

Find products that serve the same audience but don't compete. Think about what else your customers use.

02

Start by supporting them

Promote their content, leave reviews, engage on social. Give before you ask.

03

Pitch a specific collaboration

Newsletter swap, co-created content, joint webinar, or bundle deal. Be specific about the format.

04

Execute and measure

Track traffic, signups, or sales from the collaboration. Share results with your partner.

05

Build long-term partnerships

The best collaborations are ongoing. Turn one-time swaps into regular partnerships.

Rules of Engagement

Do's and Don'ts

✓ Do This

  • Partner with brands that complement, not compete
  • Start by providing value to potential partners
  • Propose specific collaboration formats
  • Track results and share with partners
  • Build relationships before pitching

✕ Avoid This

  • Partner with brands that share no audience overlap
  • Ask without giving first
  • Over-promote in collaborative content
  • Ghost partners after the collaboration
  • Partner with brands that have bad reputations
Best For

Is this channel right for you?

Cross-promotion works for any business at any stage. It's especially powerful for growing brands that need to expand reach without budget.

StartupsSaaSNewslettersCreatorsE-commerceEvery Business
Real Example

Who's doing it well

We did a newsletter swap with 3 complementary SaaS tools. Each swap brought 200-400 new subscribers. Zero cost, pure growth.

🧑‍💻
Newsletter Creator
Marketing newsletter, cross-promotion grew list from 5K to 15K

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