Build a library of evergreen video content that drives traffic and builds trust on the world's second-largest search engine.
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YouTube is a search engine. Unlike social posts that die in hours, YouTube videos compound views over months and years.
Videos are discoverable through search AND YouTube's recommendation algorithm.
A video posted today can drive views for 3-5 years.
Video creates parasocial relationships. Viewers feel they know you.
Ad revenue, sponsorships, affiliate links, and product sales.
Use TubeBuddy or VidIQ to find topics people search for. 'How to' and comparison videos work well.
Bad audio kills videos faster than bad video. Get a decent microphone before a camera.
Develop a repeatable video structure: hook, intro, content, CTA. Consistency builds trust.
Your thumbnail is your ad. Spend as much time on it as on the video itself.
Consistency matters more than perfection. Analyze retention data and improve.
YouTube long-form is ideal for educators, thought leaders, and businesses where trust and expertise drive purchases.
“After 18 months and 100 videos, our YouTube channel drives 200K monthly views and is our #1 source of enterprise leads.”
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