Build free mini-tools that solve a specific problem and funnel users to your paid product. Also known as Engineering as Marketing.
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A free tool solves a standalone problem, earns backlinks, generates PR coverage, and creates a natural funnel to your paid product.
Free tools earn natural backlinks from blogs, directories, and social shares at scale.
People share useful free tools. It doesn't feel like marketing because it isn't.
Users of your free tool have the exact problem your paid product solves.
Journalists and bloggers love covering free tools. Earned media you can't buy.
Find something your audience Googles regularly. Build a free tool that solves it in seconds.
The tool should do one thing perfectly. No signup required to use it. Instant value.
A free tool doesn't need to be perfect. Ship an MVP in 1-2 weeks. Iterate based on usage.
Show how your paid product extends the free tool's value. 'Want more? Try [product]' is enough.
Free tools perform extremely well on launch platforms. Submit to directories and share in communities.
Free tool marketing works for any product where a small utility can demonstrate value. SaaS and developer tools see the best results.
“We built a free website grader that takes 10 seconds to use. It went viral on Twitter, earned 500+ backlinks, and drives 8K monthly visitors. 12% convert to our paid SEO tool.”
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