Building in Public
Share your startup journey transparently - wins, losses, revenue, and lessons - to build an audience that roots for your success.
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Transparency is the ultimate marketing hack
In a world of polished marketing, raw honesty stands out. Building in public turns your journey into content and your audience into customers.
Authenticity sells
People connect with real stories, not corporate messaging. Sharing your journey builds genuine relationships.
Content on autopilot
Your daily work IS the content. No need for a content strategy - just share what you're doing.
Community becomes customers
Followers who watch you build feel invested in your success. They become your first paying users.
Free market research
Sharing openly invites feedback, feature requests, and validation from your audience.
Get started in 5 steps
Choose your platform
X/Twitter and LinkedIn work best for BIP. Pick one primary platform and post daily.
Share your first milestone post
Post your starting point: the idea, the problem, your background. Set the stage for your journey.
Post daily updates
Revenue numbers, user feedback, technical challenges, decisions made. The mundane stuff performs best.
Share both wins and losses
A failed launch or a bug that cost you users gets more engagement than celebrating milestones alone.
Engage with the BIP community
Follow other builders. Comment on their updates. The BIP community actively supports each other.
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Do's and Don'ts
✓ Do This
- ✓Share real numbers (revenue, users, metrics)
- ✓Be honest about failures and mistakes
- ✓Post consistently, even when things are slow
- ✓Engage with other builders' journeys
- ✓Ask your audience for feedback and input
✕ Avoid This
- ✕Only share wins and highlights
- ✕Fabricate or exaggerate metrics
- ✕Turn every post into a product pitch
- ✕Disappear when things go wrong
- ✕Compare your journey to others publicly
Is this channel right for you?
Building in public works for indie hackers, solo founders, and small teams building products for tech-savvy audiences.
Tomorrow: Social Listening
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