Share your startup journey transparently - wins, losses, revenue, and lessons - to build an audience that roots for your success.
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In a world of polished marketing, raw honesty stands out. Building in public turns your journey into content and your audience into customers.
People connect with real stories, not corporate messaging. Sharing your journey builds genuine relationships.
Your daily work IS the content. No need for a content strategy - just share what you're doing.
Followers who watch you build feel invested in your success. They become your first paying users.
Sharing openly invites feedback, feature requests, and validation from your audience.
X/Twitter and LinkedIn work best for BIP. Pick one primary platform and post daily.
Post your starting point: the idea, the problem, your background. Set the stage for your journey.
Revenue numbers, user feedback, technical challenges, decisions made. The mundane stuff performs best.
A failed launch or a bug that cost you users gets more engagement than celebrating milestones alone.
Follow other builders. Comment on their updates. The BIP community actively supports each other.
Building in public works for indie hackers, solo founders, and small teams building products for tech-savvy audiences.
“I tweeted my revenue every month for a year, from $0 to $8K MRR. My audience grew to 20K followers who became my biggest advocates and first 500 paying customers.”
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