Monitor online conversations to find people discussing problems your product solves, then join those conversations authentically.
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Every day, potential customers publicly ask for recommendations, complain about competitors, or describe exactly the problem you solve. Social listening finds them.
Someone tweeting 'anyone know a good [your category]?' is literally asking to be sold to.
You reach people at the exact moment they're looking for a solution.
Basic social listening is free. Set up alerts and let leads come to you.
Helping someone who asked for help is the most natural form of marketing.
Use F5Bot (free) for Reddit/HN, or Mention/Brand24 for broader coverage. Track your product name, competitors, and problem keywords.
Write templates for common scenarios: recommendation requests, competitor complaints, problem descriptions. Customize each one.
Speed matters. The first helpful response wins. Set up mobile notifications for high-priority mentions.
Answer the question genuinely. Mention your product only when it's truly relevant. Include a disclaimer that you're the founder.
Use UTM links in your responses. Track which platforms and conversation types drive the most signups.
Social listening works for any product in a category people actively discuss online. B2B SaaS and tools see the fastest ROI.
“I set up F5Bot alerts for 15 keywords on Reddit and HN. Within a month, I was responding to 3-5 relevant threads per day. It became our highest-converting channel at 8% signup rate.”
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