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Short Video

Instagram Reels

Leverage Instagram's push for Reels to reach new audiences beyond your existing followers.

🎯 Beginner💰 Free2-4 Weeks📂 Short Video
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2B
Monthly Users
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$0
Min Budget
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High
Organic Reach
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High
Competition
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Why It Works

Instagram is betting everything on Reels

Instagram heavily promotes Reels to compete with TikTok, giving creators unprecedented organic reach to non-followers.

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Algorithm boost

Instagram prioritizes Reels in the Explore page and feed.

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Shopping integration

Tag products directly in Reels for seamless purchase.

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Established user base

2B users already on the platform, many with purchasing power.

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Cross-format

Repurpose TikToks and Shorts easily.

Quick Start Guide

Get started in 5 steps

01

Audit top Reels in your niche

Study what's working. Note hooks, lengths, and formats.

02

Repurpose existing content

Turn blog posts, tweets, and TikToks into Reels.

03

Use trending audio

The audio selection matters. Trending sounds get algorithmic boost.

04

Post 4-7 Reels per week

Consistency is key. Mix educational and entertaining content.

05

Optimize captions for engagement

Ask questions, use CTAs, and encourage saves and shares.

Rules of Engagement

Do's and Don'ts

✓ Do This

  • Use trending audio and effects
  • Post consistently
  • Add value in the first 3 seconds
  • Use relevant hashtags (3-5)
  • Engage with comments quickly

✕ Avoid This

  • Repost with TikTok watermark
  • Post low-quality or blurry video
  • Ignore analytics
  • Use irrelevant trending sounds
  • Overload with text overlays
Best For

Is this channel right for you?

Instagram Reels works best for visually-oriented brands and creators targeting consumer audiences.

D2C BrandsFashionFood & BeverageTravelFitnessLifestyle
Real Example

Who's doing it well

Switching from static posts to Reels tripled our reach in one month. We gained 8K followers and saw a 40% increase in website traffic.

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E-commerce Brand
Fashion brand, Reels drove 60% of new follower growth

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