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Owned Media

Newsletter / Email Marketing

Build a direct line to your audience that no algorithm can take away. Email remains the highest-ROI marketing channel.

🎯 Beginner💰 Free-$50/mo2-4 Weeks📂 Owned Media
👥
$36:$1
Avg ROI
💸
$0
Min Budget
📈
Very High
Conversion
🏆
Medium
Competition
🔒

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Why It Works

The one channel you truly own

Social platforms change algorithms. SEO rankings fluctuate. But your email list is yours forever. It's the most reliable way to reach your audience.

🏠

You own the relationship

No algorithm between you and your subscriber. Every email lands in their inbox.

💰

Highest ROI channel

Email marketing returns $36 for every $1 spent, outperforming every other channel.

🎯

Segmentation power

Send the right message to the right person. Segment by behavior, interests, or purchase history.

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Automation scales

Set up sequences once and they work forever. Welcome series, onboarding, re-engagement - all automated.

Quick Start Guide

Get started in 5 steps

01

Choose a platform and start collecting emails

Mailchimp, ConvertKit, or Beehiiv. Add signup forms to your site, blog, and social profiles.

02

Create a compelling lead magnet

Offer something valuable in exchange for an email: a guide, template, tool, or exclusive content.

03

Send your first newsletter

Don't overthink it. Share one valuable insight, one recommendation, and one personal note. Keep it under 500 words.

04

Set up a welcome sequence

3-5 emails that introduce you, deliver value, and build trust over the first week.

05

Be consistent above all else

Pick a schedule (weekly is ideal) and stick to it. Consistency builds trust and habit.

Rules of Engagement

Do's and Don'ts

✓ Do This

  • Deliver value in every email
  • Write like you're emailing one person
  • Keep subject lines short and specific
  • Include one clear CTA per email
  • Clean your list quarterly

✕ Avoid This

  • Buy email lists
  • Email daily without permission
  • Use clickbait subject lines
  • Make every email a sales pitch
  • Ignore unsubscribes and bounces
Best For

Is this channel right for you?

Email marketing works for literally every business. It's especially powerful for businesses with repeat customers or ongoing relationships.

Every BusinessSaaSE-commerceCreatorsAgenciesMedia Companies
Real Example

Who's doing it well

I grew my newsletter to 5K subscribers in 6 months by offering a free SEO checklist. It now generates $4K/month in affiliate revenue and sponsorships.

🧑‍💻
Marketing Creator
Newsletter, 5K subscribers, fully monetized through affiliates

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