Home/Paid/Google Search Ads
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Paid

Google Search Ads

Capture high-intent buyers at the exact moment they're searching for solutions like yours.

🎯 Intermediate💰 $500+/mo1-7 Days📂 Paid
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91%
Market Share
💸
$500/mo
Min Budget
📈
Very High
Intent Level
🏆
Very High
Competition
🔒

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Why It Works

The only channel where people tell you what they want to buy

Google Search Ads put you in front of people actively searching for what you sell. No other channel matches this level of purchase intent.

🎯

Highest intent traffic

Users are actively searching for a solution. They've already identified their problem.

Instant results

Unlike SEO, you can be on page 1 within hours of launching a campaign.

📊

Precise measurement

Track every click, conversion, and dollar. Know your exact ROI.

🎚️

Full control

Set your budget, choose your keywords, write your ads, and adjust in real-time.

Quick Start Guide

Get started in 5 steps

01

Start with bottom-funnel keywords

Target keywords with buying intent: 'best [product] for', '[product] pricing', '[product] vs [competitor]'.

02

Set up conversion tracking first

Install Google Tag before spending a single dollar. Track signups, purchases, or leads.

03

Write 3 ad variations per ad group

Test different headlines and descriptions. Google will optimize toward the best performer.

04

Start with $20-50/day budget

Run for 2 weeks to gather data. Don't optimize too early - let the algorithm learn.

05

Add negative keywords weekly

Review search terms report and exclude irrelevant queries. This improves ROI dramatically.

Rules of Engagement

Do's and Don'ts

✓ Do This

  • Start small and scale what works
  • Use exact and phrase match keywords
  • Write ads that match search intent
  • Set up proper conversion tracking
  • Test landing pages, not just ads

✕ Avoid This

  • Use broad match without negative keywords
  • Send traffic to your homepage
  • Ignore the search terms report
  • Change everything at once
  • Give up before 2 weeks of data
Best For

Is this channel right for you?

Google Ads works for any business where people actively search for the solution. Higher-priced products/services see better ROI due to cost per click.

SaaSE-commerceLocal ServicesProfessional ServicesEducationB2B
Real Example

Who's doing it well

We started with $30/day targeting 'project management tool for agencies'. After optimizing for 3 months, we're spending $3K/mo with a 5x ROAS.

🧑‍💻
SaaS Founder
PM tool, Google Ads is their primary paid channel

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