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LinkedIn's organic reach is where Facebook was 10 years ago. Most users consume but few create, meaning creators get outsized visibility.
Less than 1% of LinkedIn users post content. Creators get disproportionate visibility.
Decision-makers, executives, and budget holders scroll LinkedIn daily.
Content on LinkedIn carries implicit professional credibility.
Comments and reactions push your content to 2nd and 3rd degree connections.
Headline should state what you do and for whom. Banner image should reinforce your value prop.
Mix personal stories, industry insights, and practical tips. Text-only posts often outperform links.
Start with an attention-grabbing first line, tell a story, then deliver the takeaway.
Spend 15 minutes engaging with others' posts before you publish. Comment on 10 posts after publishing.
When someone engages with your post, send a genuine DM. Don't pitch immediately.
LinkedIn content is essential for B2B businesses, consultants, and professionals who want to build authority and generate inbound leads.
“I posted on LinkedIn daily for 90 days. Grew from 2K to 25K followers and generated $180K in consulting revenue from inbound leads.”
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