Startup marketing is about finding what works fast, doubling down, and ignoring everything else. You don't need 10 channels — you need 2-3 that deliver compounding returns.
Limited budget, no brand recognition, and the need to move fast. Startups must find product-market fit signal through marketing before scaling channels.
Get your product or content in front of the most influential tech audience on the internet.
Build your site's authority by publishing on established blogs and earning high-quality backlinks.
Grow through mutual partnerships without spending money.
Launch on Product Hunt and indie platforms, build in public on Twitter/LinkedIn, engage in 2-3 communities where your users hang out, and start an email list from day one.