Tap into YouTube's massive search and recommendation engine with bite-sized vertical videos.
YouTube Shorts combines TikTok-style virality with YouTube's unmatched search and recommendation infrastructure.
Shorts appear in YouTube search results AND the Shorts shelf, giving you two discovery paths.
Shorts viewers convert to long-form subscribers, building a deeper audience over time.
YouTube shares ad revenue from Shorts. You can earn while you grow.
Turn TikToks, Reels, and clips from long videos into Shorts instantly.
If you're on TikTok or Reels, repost your top performers as Shorts. The algorithm is independent.
Unlike TikTok, YouTube is a search engine. Use keywords people actually search for.
Start with motion, text overlay, or a bold statement. Thumbnail matters less for Shorts.
Consistency matters. The algorithm favors regular uploaders.
Use Shorts as a funnel to your main YouTube channel or website.
YouTube Shorts works for anyone already creating short-form video content who wants another distribution channel with SEO benefits.
“I reposted my TikToks as YouTube Shorts. One Short hit 2M views and drove 500 subscribers to my main channel in a week.”
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